I can understand Microsoft's frustration with their failure to penetrate the Asian gaming market but this is just ridiculous. Ya, they're trying to exude that confidence Apple Inc. reserves for its shiny new products. Full marks to them in trying to spoil the UK PS3 launch party; their focus is still squarely on the competitor. That arrogance is out of place in the second case: the focus has turned towards the consumer. There's nothing really 'wrong' with us Asian gamers! It's all about choice and the majority of us are making console choices on merit. Hmm, could it be that there're other products out there which are more appealing to the masses?